Let’s talk about your positioning statement, the magical way you explain what you do so it genuinely resonates with your audience. 🎯 It’s about sparking a feeling, not just ticking boxes intellectually. Great positioning dives straight into identity, emotion, and the amazing outcomes of working with you.
The Magic Formula: ✨
Effect → Outcome → What
What: Your role (e.g., Financial Mentor)
Outcome: Exactly what you do for your clients (e.g., build a financial roadmap)
Effect: The powerful emotions your clients experience (e.g., feeling in control, reduced stress)
✅ Pro tip: Always lead with the effect. Why? Because people buy based on how they feel, not your job title. 😉
Why Does This Even Matter? 🤔
Most introductions stop at the What:
“I’m a copywriter.”
“I’m a coach.”
“I’m a brand designer.”
But guess what? This doesn't stick. It doesn’t build trust or spark curiosity. It’s all logical, label-driven "red brain" stuff. If you truly want your offer to land, switch to "green brain" language: focus on emotions, identity, and outcomes.
Check Out These Examples: 🌟
"I help business owners feel confident, in control, and financially free by crafting clear financial roadmaps. I'm a financial mentor."
"I help ambitious founders feel proud of their online presence by creating brand identities that truly reflect their mission. I'm a designer."
"I help busy coaches reclaim their freedom by automating their lead generation. I'm a systems consultant."
See the difference? That’s how you make an introduction unforgettable. 🚀